Apple to Launch iAd in Europe in December

Apple’s mobile advertising platform iAd is coming to the UK and France in December, as well as Germany in January, the company has announced. Since its US launch in July, iAd has emerged as a powerful new way for advertisers to reach millions of iPhone and iPod touch users right in their favorite apps, while providing a significant new revenue stream for developers.
iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio

iAd is one of the crucial features of iOS 4.0, bringing HTML5-powered interactive ads to Apple’s mobile platform, letting users stay within their current application while engaging with an ad.

SOURCE apple.com

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